Candidate's Information

• Education / Training: MBA with Marketing emphasis / BS in Home Economics Journalism / Certified in 5 Step Sales Process
• Experience, Highlights & Achievements: AT NONPROFIT: Grew unique nonprofit model from 24 chapters to statewide. Put staffing, policies and procedures in place to ensure scalable model while maintaining financial oversight. Lead day-to-day activities and operations including managing the board, fund-raising and special events, marketing, budgeting, and staff development. Wrote first strategic plan and revised it annually. Created and implemented successful social media strategy to leverage individual and business relationships.

  Focused on strategies to grow consistent revenue resulting in 30.5% increase in 3 years and balance sheet increased 41.3%. Developed 10th Anniversary Campaign increasing revenue and awareness through a Capacity Campaign and 10-10 Dinner Parties.

  Doubled the number of program needs met in 3 years. Key part of the strategy was to partner with several other agencies for Collective Impact Grant to create a program providing key constituents immediate access to clothing, increasing hygiene access from 464 to 3,712 students in first year.

  MEDIA COMPANY PRESIDENT AND SALES DIRECTOR: Directed operating team in developing strategy, revenue and content to grow audience and market share. Managed financials to achieve profit targets. Top two in company for growing local controllable advertising revenue year-over-year two consecutive years by focusing on leveraging strong auto and classified digital marketplace. Leveraged grocery competition to drive retail marketplace in core and surrounding markets.
  Rebuilt damaged relationship in community and earned “Blue Ribbon Community Member” for Every Child poverty series and developing Every Child Promise which raised $1 million for community based pilot programs. Also earned company's first Greater Good Award, Unit for Every Child series. Recognized for highest social media audience engagement in 2014.
  Developed annual strategic plan with quarterly updates to maximize digital opportunities and respond to threats. Launched first ever local Make A Difference Day to increase local employee and community engagement. Awarded and administered community grants.
  Led transformational change in advertising sales department by communicating a world class professional sales vision which focused on digital sales and people development through setting expectations, motivating, ongoing training, coaching, practice and time in the field. Leveraged Salesforce.com to understand which activities really drove results. Launched weekly digital learning series with role-plays to increase confidence in sales team. Established Build-a-Solution workshops to brainstorm big ideas and the right product solution mix.
  Built strong client relationships through data driven proposals earning customer trust and on-going business. Developed digital recruitment strategy for trucking industry and generated $248K in first sale. Leveraged agency relationship to grow 3 out-of-market accounts to nearly $1 million in digital revenue.

  REGIONAL ROLES: Served as leader of seven sites in Louisiana, Arkansas and Missouri. Hired leadership teams at most of the sites. Budgeted, gave revenue estimates and help sites develop strategic plans which leveraged their unique market SWOT. Restructured and implemented regional sales positions to leverage opportunities in statewide and regional markets. Worked with sites to increase advertising revenue by creating new opportunities, products and markets.

  Developed and implemented consolidation plan for 10 newspapers to two printing facilities, one central finance team and consolidated sales team to improve efficiencies and drive local market sales. One of top digital news engagement and activation performances in company by consolidating 10 online departments and reallocating savings to statewide watchdog reporting which resulted in award winning journalism and was precursor to Gannett’s statewide news strategy. Earned Leadership and Diversity Unit Award for 2009.

• Skills & Qualifications: Lead large and small organizations through transformational change by engaging clients and employees.
  Certified sales trainer for Fortune 500 company.
  Excellent collaborator to ensure best outcome for all participants.
• Work Status Desired: Full-time
• Work Location(s) Desired: Missouri base - but open to travel whenever needed
• Availability / Notice Requirments: Available immediately